Hello,
Four days until Engagement is Not a Unicorn (It's a Narwhal) drops on Amazon. Don't forget, I'll be doing a LIVE Launch Party on 9/9 at 7pm EST (details to come).
In the meantime, here's what I think of when I hear the number 4 regarding Engagement is Not a Unicorn (It's a Narwhal)--The Engagement Framework. As I share in Chapter 1 of my book, when I first started thinking about engagement, I started to think about it as a scale which I call The Engagement Continuum (see below). It's the notion that there are four levels of engagement. Two of these levels (non-compliant and compliant) are really levels of disengagement and two (interested and absorbed) are true engagement.
The more I thought about this, the more I wanted to know what caused a shift from one level of engagement to the next. This led me to take The Engagement Continuum and bend it pole-to-pole to form The Engagement Matrix (see below). With The Engagement Matrix, you can see there are variables that run along the horizontal axis (i.e., the relationship to the task) and the vertical axis (i.e., the relationship to the external person/consequence) that cause someone to shift from one level of engagement to the next.
Taken together, The Engagement Continuum plus The Engagement Matrix equal what I call The Engagement Framework. All of this is explained in Section I of Engagement is Not a Unicorn (It's a Narwhal).
How engaged are you at this point to learn more? I hope very! Until tomorrow...
~Heather
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